Geneva, our interactive advertising software platform, automates the manual processes of inventory management, campaign creation, media buying, data aggregation, and campaign optimization.
The most innovative component of our software is Geneva Optimiser - a rules-based campaign management algorithm that continuously learns and enhances an individual advertiser's results. By aggregating performance data from keywords, ad copy, and the overall online advertising universe, Optimiser makes individual campaign changes across our advertisers - whether in search engines results, on cell phones, websites, blogs, or anywhere that an interactive ad can be viewed.
Our turnkey, multimedia technology platform enables us to deliver predictable, guaranteed results, offering a local advertiser individualized advantages at an affordable price. Geneva integrates both with our partners' order entry and reporting systems, and our media suppliers, including: Yahoo! PM, Yahoo! Panama, Yahoo! SSP, MSN, Ask, Local.com, Voicestar, eStara, Telmetrics, Blue Lithium, Advertising.com, ValueClick, and Looksmart.
Finally, Geneva has the scalability to support an infinite number of advertisers, resellers, and media distribution partners. |