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Managing Your Online Advertising Account – An Inside Look at a WebVisible Account Manager

As we start this new year and embark on a new decade, it’s great to reflect a little at just how far we have come. Just think back for a brief moment…what comes to mind? It’s not like we are picturing mail being delivered on a horse and telegrams being the fastest form of communication… now it’s more like… remember when I got the newspaper delivered to my doorstep daily vs. my mobile device. Technology is advancing at a mind blowing pace and the speed of improvements that are being made seem to be growing at an exponential rate!

One area where we see this taking place is in the world of internet marketing. Some of you might have heard of it but don’t know quite what it means, while others are already utilizing this form of advertising and seeing huge results in the boost to your business.

WebVisible is an amazing company that is an absolute expert when it comes to local online advertising and I want to give you all a quick look at what I do here since I’ve joined the Account Management Team.

Ah, the life of an account manager…Here at WebVisible I make sure that accounts are performing and business owners are happy! It’s a perfect fit for me as what I enjoy doing is simply helping people do what they like to do best and be a part of ensuring their success. As an account manager I get to take the customer (Business Owner) and really focus on what their business goals are. The cool thing is I get to be a part of directly helping them achieve those goals. From the background setup work such as getting them logged in to the Merchant Center, our proprietary online customer service center, to keeping them posted on how well their online advertising campaign is performing, through connecting customers to them, my objective is to monitor the success of a campaign through the amount of “connections” that we provide for a client through phone calls, emails, and other methods the client uses to be contacted. Every day I keep a close eye on how well the campaign is doing and constantly work to improve it to generate the best results possible. I’ve got to admit that our Geneva Technology Platform is award winning for a reason. It really makes my job pretty easy, but all in all, as an account manager here at WebVisible, as long as customers are happy and able to focus on doing what they do best, then it’s a winning relationship that will continue to grow and achieve success!

-Contributed by Jacob Gardner

2 Responses to “Managing Your Online Advertising Account – An Inside Look at a WebVisible Account Manager”

  1. Ellyne Dudkowski said:

    So true I can’t remember the last time I looked up something in the phone book! Also as an Account Manager at Webvisible, I assist in optimizing campaigns through selecting and scrubbing keywords to see which performs the best, improving ad copy, and truly turning clicks into connections through call of actions on the customer acquisition sites. Online is the first place many users look for local business products and services and if you do not have enough internet exposure it can greatly affect your businesses success. I’m glad to be part of seeing firsthand how the campaigns are running with our platform and how I can optimize them to the fullest.


  2. David Facter said:

    Our Account Management department is the pulse of Webvisible. The industry knowledge and customer support that is provided to the Small Business Owner by this department is second to none. Webvisible prides itself on customer service-we are in business to support the growth and success of the Small Business Owner. This department’s excellence is a direct reflection on this mindset.


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