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Search Advertising: Why it Still Matters

If the future is local and hyper-local, then the future is search
By Kevin Ryan, CMO WebVisible
New research from Unisfair finds that for 2010, 60 percent of online marketers will be focused on new customer acquisition. The same study found that toward this goal, 75 percent of marketers will be increasing spending in social media, while [...]

Time to Join the Social Media Bandwagon

While big brands are all over social media, many small business owners have yet to invest in social marketing initiatives. According to a recent Citibank survey on social media usage by small businesses, few are using the social networking sites. Seventy-six percent of those surveyed said they haven’t found sites like Facebook and Twitter helpful [...]


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