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As reported in Search Engine Watch today, Microsoft and Yahoo! have reached a 10-year agreement which places Microsoft as the backend provider for Yahoo! search.
Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. The branding of Yahoo! sites will stay under Yahoo! control. For now, only a "Powered by [...]

Those doing Internet advertising for small businesses, listen up!
eMarketer reported today that, according to the “Global Entertainment and Media Outlook: 2009-2013” report from PricewaterhouseCoopers (PwC), worldwide advertising spending will reach $421 billion 2009.
In the United States, PwC expects online/mobile and video game advertising will see 6.4% and 13% compound annual growth rates, respectively, over the [...]

When using social media and blogs to conduct small business marketing online, its important to be careful not to cross that tempting line into posting shall we say ‘embellished’ reviews for your company.
Last week, the state of New York settled with a cosmetic surgery firm after the they allegedly published fake consumer reviews across [...]

As reported in MediaPost: Online search engine marketing will be the only major medium to expand its advertising market during 2009, according to a new forecast by Interpublic. The forecast, the first to utilize Interpublic’s new methodology, which calculates actual advertising revenues from media suppliers vs. estimates of advertising spending from media buyers, predicts online [...]

Forrester Research just released an interactive marketing forecast. While overall budgets are predicted to decline, there is good news around Internet advertising for small businesses.
Search continues to lead the pack among online tactics. Spending on search in 2009 is expected to total 15.4 billion, or 59% of the overall interactive pie. It is expected [...]

WebVisible provides excellent services for its local online advertising customers by providing visibility across the major search engines and their associated distribution networks. This brings more traffic to their Web sites and landing pages, and more phone calls that in turn help increase business.
Google recently launched the Local Business Center, which gives local business owners [...]