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Web site design, text and navigation are crucial to your online advertising campaign, even though they aren’t a direct part of your search engine marketing package. Your Web site should not drive your customers away before they have a chance to purchase something or contact you!
If you are marketing on the Internet and these unacceptable [...]

Duplicate content penalties levied by Google against proxy sites are a topic of frequent discussion, both for SEO and SEM users. In my opinion, it is not a strong force significantly affecting most online advertising or small business Web sites.
The duplicate content penalty seems designed to prevent huge sites from clogging the useful results [...]

In a recent article published at Investor’s Business Daily’s online site, the author, Alex Epstein, gets it right about Google and the current increase in antitrust laws (“Google Deserves to be Celebrated, Not Persecuted by Trustbusters, June 4th, 2009).
Purportedly, such antitrust laws will help competition. That is, they will help less profound companies (lesser [...]

I am easily distracted — when I see a bird flit by through the window, my head turns involuntarily to track it, just like the cat. And so on, and on, and on, with every trifling thing that affects my field of vision.
This necessitates me putting my back to the room if I want to [...]

Good, dense text is the perfect material for a Web site. Automated search tools will locate and index your keyword-rich text, improving your page’s ‘findability’ and search rank accordingly – a great compliment to your online advertising efforts.
In the first installment, I mercilessly hacked a perfectly good paragraph into shape, reducing it to 41 percent [...]

Once upon a time, in the cold, lonely, pre-post-historic days before everything important had two syllables (Google, Twitter, Facebook), and before the Internet itself was the ubiquitous mind-melding leviathan it has since become, I started a small business making surfboards in my parents’ garage.
I worked hard, had fun and relied mostly on word-of-mouth to sell [...]

Blaise Pascal once wrote, “I have made this letter longer than usual, only because I have not had the time to make it shorter.”
Let’s trim and regroup a paragraph for maximum effect.
Here’s a draft paragraph: (137 words)
“Good writing is marked by certain traits – it is short, elegant, and effective. Good writing is the core [...]

Google search has made some adjustments lately that change the search engine results page. If you type a longer search term, you can now see larger snippets from each result!
For instance, I get two lines of text back for each result when I make this search:
Blue widgets
But this search gives me three lines of text [...]

As mentioned in my last post, Google has a new tool coming out later this year for communication and collaboration on the Web. Google Wave is a combination of all the technologies that were introduced to us in the past decade. It enables real-time conversation similar to instant messaging to a degree where you can [...]

With the advent of the Internet, which came to life about two decades ago, we’ve been using a platform built 40 years ago called the electronic mail or email. It is an open platform and literally 100s of software applications have implemented the system across several platforms to enable communication using the email system. It [...]