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A quick follow up to the earlier post this week about Microsoft’s new search engine, Bing.
Perhaps it was a bit premature. Not on the name… that seems to stay in place (for now). But on the description of “search engine.”
Correction, Microsoft is billing it as more than a search engine, but a “decision engine” – [...]

4AM. I worked into the night, bleary and spent. I finished the email to our biggest customer of widgets in 14 states, CC:d to my supervisor and his boss. It contained the worst error I had ever made.
Colossal fail was lurking; my words would soon writhe and turn like a viper, stabbing their venom deep [...]

A customer recently asked me about the “meta tags” on her Web site. These are words hidden in your page’s content and used by search engine robots to understand your pages and choose the best placement in search results, so they are important to all business Web sites.
(Remember that the left-hand column on Google is [...]

With a hurting search market share in April of 8.2 percent of U.S. searches (comScore), Microsoft is about to launch an $80-$100M advertising campaign hoping to gain market share with its new Bing search engine.
Ad Age says $80 million is a huge number for a consumer product launch. But Microsoft spends big bucks on advertising [...]

The Microsoft adCenter Blog announced a Spring Upgrade designed to provide more control over targeting, bidding and distribution of online advertising campaigns.
Campaign Management

Targeting Options: Online advertisers can employ customer targeting and incremental bids at the campaign level. Changes are designed to reduce bidding complexity and makes it faster to add new keywords.
Improved Keyword Research [...]

I’m a reluctant shopper. Long lines gall; muzak grates. Shopping, for me, has always been something of a smash and grab prospect, not unlike an armed hold up: get in, get stuff, get out, do it fast. Size? Check. Color? Check. Price? Don’t care.
My wife is just the opposite. If necessary, whole weekends may be [...]

Saturday morning I had to bring my car into the shop for some work. So, I packed my bike in the back and headed off. As I was riding home I saw a truck pulled over and the driver poking around in the bushes. Curious, I stopped.
He was trying to catch a crow that was [...]

Like the synopsis on the back of a DVD, or the concise encapsulation of a novel’s theme written on the book jacket’s interior, the Landing Page also acts as a tool for enticement and maximizes the return in your online advertising.
For the DVD synopsis, what works are simple paragraphs that briefly explain the film’s plot, [...]

If we’re talking about running your local business, probably not much. But if we’re talking about how to promote your business, marketing and advertising agencies are generally pretty bright and on the cutting edge of techniques and vehicles that get their clients noticed and generate business opportunity.
So what are the agencies doing now?
eMarketer states, “In [...]

For years and years, Disney prided itself by providing exclusive content only to Web sites they designed themselves, stations over the cable on their Disney channel, or to purchasers of their shows on DVD or via iTunes (as they were the first to go on iTunes).
Now that Web video is getting huge, and with Google’s [...]