Blog

It’s important for small business advertisers to shift their marketing strategies from print to digital solutions. Let me tell you why.
The Audit Bureau of Circulations released new statistics earlier this week. And once again, not good news for the printed newspaper industry: the average paid circulation for U.S. newspapers continues to drop.

Online display adverting is a good method to build you brand and gain mindshare. It can also significantly enhance the performance of a search engine Internet advertising campaign. According to one study, searchers exposed to display advertising were 22% more likely to produce a sale than those who were not exposed.
The lesson here? Exposure works. [...]

As I’ve alluded to in a previous post, for businesses large and small, the Internet acts as an equalizer – a way of establishing a playing field that is a bit, let’s say, more level. One can rightfully thank search engine marketing (SEM) for that.
Let me back up for a moment, however. This isn’t to [...]

As a small to medium-size business owner, you are faced with a lot of tough decisions each day. How can you cut costs to save money? How can you bring in new business so you don’t have to lay off employees ─ or worse, family members? How do you survive, let alone grow, when most [...]

Online advertising is one the most purchased media these days despite the soft economy. While some companies might trim their total ad budget, ad dollars are being shifted from traditional to digital media with Internet advertising a big winner. However, Web advertisers would always like to get more traffic and conversions with their ads. And [...]

Consumer confidence levels in the global economy and the institutions that got us into this mess are low. Unemployment rates have steadily increased, and economic uncertainty continues to force large and small businesses to re-evaluate their spending habits. We’ve seen numerous industries falter—from banks to retailers. This period in the world’s financial history has changed [...]

Consumer confidence levels in the global economy and the institutions that got us into this mess are low. Unemployment rates have steadily increased, and economic uncertainty continues to force large and small businesses to re-evaluate their spending habits. We’ve seen numerous industries falter—from banks to retailers. This period in the world’s financial history has changed [...]

Not long ago I received an email from a friend proudly announcing the completion of his wife’s home business Web site. The feeling I got was not unlike those experienced when a friend announces the birth of a new child. At some point in the near future, I will be smiling, nodding, and pretending I [...]

According to a 2008 MarketingSherpa survey of 577 online advertisers within a cross-section of industries, 40.5% stated they found contextual targeting to provide the best ROI over all other forms of targeting currently offered by search engines for marketing on the Internet.
Contextual targeting allows search engines to place sponsored links on Web sites with contextual [...]