In this day and age, creating a Web site seems to be as easy as going to the grocery store. However, one actually impacts you, your business, your life, and your financial well-being. Potential customers and prospective clients are going to check out your site and will either choose your service, buy your product, or [...]
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Marketing on the Internet: the Importance of Keeping it Simple
Simplicity is often overlooked when creating a Web site, especially when a business sells many different products and services. However, there are ways to make your Web site more targeted and easy to understand. As a copywriter who writes Internet advertising copy for sites that range from having limited content, to those that have a [...]
The Evolution of Campaign Management
One of the key functions of our Internet technology platform is to analyze performance data and recommend changes to improve effectiveness and better align the campaign with online advertising objectives.
With the recent 200th birthday of Charles Darwin, I began thinking about how many aspects of the Internet marketing industry are constantly evolving. You may remember [...]
Planting the Seeds of a Sale Through Online Advertising
It’s early spring. The winter frost is waning. Puddles of dispersed ice, of rejuvenated earth, meld into effervescent forms along the garden’s edges, along the pathways and roads. On the radio and television news programs, advertisements tell her it’s time to start planting. It’s time, they say, to grab the wide-brimmed straw hat, and retrieve [...]
Creating Reach with Online Internet Marketing
I sit and tap at the keyboard, my fingers dancing along in a rhythm inspired by the Web site before me. Each day it’s different, and more so, each Web site evokes a different rhythm. Sometimes I listen to music, sometimes a podcast, and I bob my head, to and fro, accordingly. But all of [...]
Limo Leads – Using Internet Marketing to Generate New Business for Your Limo Service
A Washington DC area limo company generated 45 calls in 30 days. In Tampa, it was 46 limo calls in 30 days. In NYC, 249 limo leads in 60 days. How did they generate all these exclusive, inbound calls? What would an additional 45 new customer calls next month mean to your business?
These limousine companies [...]
Assisting Small Businesses in the Big Plunge of 2009 ─ Time is the Most Fragile Commodity
My background is in the finance arena, helping individuals one loan at a time. I realized the impact of time efficiency over the years, as I assisted people in saving money, consolidating debts and lowering payments on often borderline delinquent borrowers. Engaging with these borrowers and bringing them some hope for the future ruled my [...]
Online Internet Marketing Can Create Wonders for Small Business
This past summer, I drove to Alaska. For numerous reasons, but namely to prolong the romanticized ideal of the aspiring writer, I made the journey out to Copper Center, a small, rural town with a population of around 80.
Months before, I perused the Internet in a rather frantic search for a short-term job that would [...]
Google Can Read Your Flash Files
It seems like everyone wants Flash on their Web site. It’s useful for putting videos, forms, and other neat interactive gadgets on Web pages for marketing on the Internet. Flash also allows attractive menus and features that are not possible with non-Flash Web pages. Many customers like it, too. However, Flash is considered invisible to [...]
Local Businesses Across America – @Home Edition
– Contributed by Kevin Ryan,
WebVisible CMO
Joe the Plumber is so 2008.
Meet Arsen the Tailor, Southern California’s Best Kept Secret
Arriving back in Southern California after living in the grueling winters of New York City was a breath of fresh (if not slightly smoggy) air. After taking some time to settle in—and because my Mom wanted closure [...]



