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I was just informed by my staff of chimpanzee secret agents that Google, the biggest ape in the search engine world, will be completely eliminating its radio and newspaper advertising services at the end of February. That is a BIG vote for online ads — search engine advertising is performing, but Google doesn’t find it [...]

In his first formal address to Congress last night, President Obama emphasized the message around the Recovery and Reinvestment Act saying, “We will rebuild, we will recover, and the United States of America will emerge stronger than before.”
We all hope for the best, but know nothing will happen overnight. What are you, as a small [...]

It is likely many marketers will respond to the recession by leaning more toward search engine advertising because it’s cost-effective and measurable. However, small business marketers must continually refine their bidding strategies and other campaign elements to be successful.
Online advertising campaigns should be managed based on an accurate reading of market demand, paying attention to [...]

Despite the recession, eMarketer recently predicted that U.S. search advertising on the Internet will still grow 14.9% in 2009, to $12.3 billion.
While search engine marketing is not recession-proof, it appears to be recession-resistant. Search is highly measurable; therefore, it remains a mainstay in marketing budgets as advertisers depend on more accountable and effective tactics in [...]

I recently met a stranger who coincidentally ran a struggling small business. In our brief chat, he volunteered that he’s involved with real-estate lending and has fallen upon hard times in recent months. When he asked, I told him that I work for an Internet advertising agency that helps small and mid-sized businesses start and [...]

When thinking about search engine marketing there is a subtle, but important differentiating factor local advertisers should consider. While national advertisers with e-commerce sites can afford to be more general in their keyword selection and targeting, smaller advertisers or localized businesses need to understand the different types of searches and the role of location as [...]