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Some great information about online consumer behavior and small business marketing strategy (and how the two often don’t connect) was presented today in a webinar hosted by SEMPO.
WebVisble CMO, Kevin Ryan, outlined some of the key findings from a just-released study from WebVisible and Nielsen Online. This research profiles online consumer behavior and small business [...]

Some great information about online consumer behavior and small business marketing strategy (and how the two often don’t connect) will be presented Thursday in a free webinar.
“The Great Divide”
WebVisble Chief Marketing Officer Kevin Ryan will present the latest Nielsen Online and WebVisible research profiling online consumer behavior and small business Internet advertising strategies.
Hosted by SEMPO [...]

As many marketing consultants and entrepreneurs alike have stated, “During a good market, you should advertise. During a bad market, you HAVE to advertise.”
But, needless to say, in a tough economy there’s no point throwing valuable advertising money into media outlets that will not provide a reasonable return or are difficult to measure. Print advertising [...]

Search is traditionally measured in the number of times your ad is displayed (impressions) and number of times a user clicks on the ad (clicks-thru rate or CTR). Many advertisers also track actions/conversions (CPA) such as calls, email response, page/coupon/map prints (it’s easier than you think… WebVisible offers this!).
As businesses scrutinize their local online advertising, [...]

New data is available from WebVisible and Nielsen Online. Of particular interest to local business owners, consumers are using search engines much more than they were only two years ago.
When considering local Internet advertising spend in the upcoming year, it is clear that an increasing shift to online behavior among consumers must be followed by [...]

On a regular basis, we have a some friendly visitors to our WebVisible corporate office in Irvine, California.
Not the kind of visitors you’d normally expect to a local online advertising company, these Egrets (or White Herons I believe they are called) are as comfortable perching on cars in our parking lot as they are walking around [...]

Firefox add-ons are a simple way to extend the Firefox browser. To explore them, from the Tools menu select “Add-ons…”
I’ve been using the Speed Dial add-on for a week now and I am fully sold on it. Speed Dial shows images of your favorite links on newly opened tabs – just click the image and [...]

Other pages:
Small businesses can maximize their targeted online advertising efforts by optimizing thier Web sites to increase the chance of converting visitors to customers.
Some simple, but often overlooked tips:
Put a special offer on the front page, and repeat it on every page, just like the big e-tailers do. (There is surely a well-researched reason they [...]

Across the online marketing industry, ‘what is Yahoo! optimizing towards’ seems to be a common question.
With Yahoo!’s new Terms and Conditions, Yahoo! “…may help you optimize your account(s). Accordingly, you expressly agree that we may also:
(i) create ads,
(ii) add and/or remove keywords, and/or
(iii) optimize your account(s).”
And by doing this, Yahoo! says, “you remain responsible for [...]

Images and Colors
A great photo would be right at home on the front page! Pick an image that helps humanize your site and showcase your work. In your area, where could you shoot a photo that would look great on your site? Find a great looking view or something impressive you’ve worked on for a [...]