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One of today’s MediaPost articles announced that search marketing spending from retailers in the U.S. has risen 33% over this time last year. Any reported increases in marketing spending may come as a surprise given the recent flurry of articles predicting a dramatic downturn in holiday retail sales.
I don’t think there’s much to debate about [...]

When you set up your campaign, you selected a number of geographic modifiers (cities or areas) and a list of keywords for your business. These are vital to the success of your local online advertising campaign.
The keywords you chose are combined with your geographic (city name) modifiers to make your complete keyword list, which includes [...]

What is StART? The Standarized AdWords Reseller Training (StART) Event is a free* beginner-level training program designed for new reseller partners or new AdWords users that are looking to increase their AdWords Product knowledge. It’s designed to supplement your training experience with the information available on the program website and AdWords Learning Center.
The StART Event [...]

The search engines assign a lower ‘quality score’ to keywords that are not well-used on your site. You won’t get a good position in the search results for keywords that are not being used effectively on your site. Your customers also need to see the same information on your website to help them decide to buy; [...]

Search Engine Optimization, or SEO, really just means giving the search engines a clear idea of what your site is for, who your company serves and which words and ideas on the page are most important. It doesn’t have to be expensive or complicated to work. This installation will focus on how the outside world [...]

Ongoing maintenance is crucial to keep your site fresh and useful to repeat visitors, and give it a busy, current look for new visitors. Ensure that your site is always 100% working. Fix any broken areas, fill empty pages, remove or fix broken links.
Fill it with fresh content pages! The more pages search engines find, [...]

One of the trends we’re seeing in local online marketing in the newspaper industry is the rise in popularity and usage of search within local destination sites. These sites feature highly relevant local content such as local weather, sports, business, current events, entertainment, and politics mixed with national news – all designed to bring in [...]

Your Web site is packed with information — there are lots of great images and a lot of supporting information for your customers to read. However, there may be too much for a customer to process.
The average customer has an attention span of under 20 seconds when they first hit a new page or a [...]

Think about your customers’ mission – some are there to research, some are there to buy something they’ve seen or heard of, some are there to browse and see what you have to offer. Give each type of customer who visits your site a path to follow – draw them in with a link or [...]

Once a local online advertising campaign has begun, it is important to have a healthy understanding of the data generated by the marketing program. When organized and presented properly, regularly scheduled conversations can address the questions “how is the campaign going?” and “what should we do next?”   The basic elements of data in a [...]