Blog

As a small business that doesn’t enjoy the luxury of an unlimited marketing budget, you have some hard choices to make.
Are those coupon pack mailers working? Are you even tracking them? How about those door tags? Local radio? Newspaper display? All are great at getting the word out and “branding” your business – an essential [...]

A recent Media Post article discusses voter expectations of political online advertising. According to the research released by the E-Voter Institute and HCD Research, almost two-thirds of American voters expect political candidates to use online ads (including rich media and search engine marketing) as part of their campaign strategy, but only about 10% of campaign [...]

One of the best parts of my job is the opportunity to speak with and teach groups of local business owners about Internet advertising, especially local search engine marketing.  I’ve invested thousands of hours developing marketing strategies, understanding how search engines and the Internet provide opportunities for businesses to attract customers, and managing hundreds of [...]

Most people think about search engine marketing as a tactic for acquiring new customers – people who don’t know your business, but have a directed need and are searching for a product or service you offer.  There is clearly strong evidence that search engine users like the control that search gives them, and when they [...]

WebVisible has been ranked #35 on Deloitte’s Technology Fast 50 Program for Orange County, California. The award is based on percentage revenue growth over five years from 2003–2007 among technology, media, telecommunications and life sciences companies in the area.
As an advocate for local businesses, we blend art and science to develop targeted online campaigns that [...]

In March of this year, I was shocked to see data from Warrillow that showed that 73% of small business owners said that they read their local newspaper (53% read national newspapers) on a regular basis.  The problem I foresaw with this data was that small business owners may be likely to think that consumers [...]

I was talking to my father, a long-time independent retailer who has successfully fought off the big box chains for years, about how the economy is affecting his business.  Historically, he has seen some people drive 30 or more miles in the belief that they would save a lot of money at one of the “category killer” [...]

WebVisible launched a new online marketing campaign this week to make it easier for local businesses to learn more about our local Internet advertising services. The ads support our direct WebVisible sales brands: ChamberClicks, designed for chamber of commerce members, and AdvancedLocal, geared for any local business.

The banners, skyscrapers, squares and leader boards will be [...]

As you look at search session data, where 50% of search sessions are over 30 minutes (Microsoft data), and the number of queries and terms per query increasing (more search and refinement), is online information access increasing purchase cycles for local products and services?  While many may speculate that information access makes decisions easier, I [...]

We continue to read about the increased allocation of advertising budget from traditional media to more accountable and productive Internet advertising, specifically search.  There are a few very practical reasons why:
1. When the economy slows, people naturally move to cut costs, and advertising has historically been viewed as a cost, even a luxury.  If one [...]