Despite the slowing economy, business owners are thinking “growth” in 2008. A survey from Global Strategy Group working on behalf of Intuit (makers of Quickbooks) surveyed 751 small business owners in March 2008 and they had this to say:
What’s keeping small business owners up at night?
- Growth 27%
- Paying the bills 21%
- Keeping customers happy 17%
- Finding time to develop and run business 15%
- Finding the right talent 13%
It shouldn’t come as a surprise that small businesses want to aggressively market themselves out of a possible recession, and they should know that local search can help. In fact, businesses that market themselves heavily in a down economy often end up being better off in the long run. Here are a few tips to share with your clients and perspective customers:
When responding to questions from your clients about the impact a recession may have on their advertising budget, remind them that local search is a very efficient way to advertise. Like no other promotional product, local search means that their ad budget is only depleted when someone seeks them out by clicking their ad.
Business owners may find themselves working harder than ever during a recession. It may no longer make sense for them to spend time managing their own online marketing campaigns. This could be a great opportunity to earn their businesses and free up many hours of valuable time.
Lastly, when seeking to hire new talent, search can be used to generate leads from downsized workers seeking new employment.