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Career Details

Campaign Marketing Analyst

WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online, when and where their customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer's needs. The company has helped more than 100,000 SMB customers from over 3,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. WebVisible's initiatives generate and track new customers acquisition from both online and offline resources.

WebVisible's solutions appeal to the novice and advanced user alike. The company manages the entire online presence management lifecycle, from take-off to landing. Best of all, its award-winning, proprietary Geneva Technology Platform™ does all the work. Currently managing more than 1.5 billion keyword combinations, it oversees online advertising campaigns that are cost-effective, targeted and measurable. WebVisible's inimitable approach combines the best of service by certified trained professionals and effective media buying management, ad creation, deployment and optimization for its customers.

SMB's partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, European Directories and The New York Times Company.

Reports to: Manager, Performance
Location: Irvine, CA

Requirements & Experience:

  • 1 year experience in managing Website or media analytics – working knowledge of the tools, techniques and terminology 
  • BA/BS Degree required Business or Marketing major/concentration preferred.
  • Strong knowledge of the search engine marketing industry:  media providers, tools, technologies, trends, etc.
  • Prior experience with search engine platforms preferred:  Google AdWords, Yahoo! Panama, Microsoft adCenter, etc.  Working knowledge or experience with search engine automated bidding tools or API’s is also a plus.
  • Strong analytical skills and usage of Excel and ad serving and/or analytical tools (knows Google interface for Adwords along with the other MSN, Yahoo!, ASK interfaces)
  • Excellent communication (both written and verbal) and interpersonal skills.
  • Self-starter orientation and ability to adapt quickly in a fast-paced environment.

Position Responsibilities:

  • Create search and banner campaign performance reports to watch for and act upon key trends.
  • Loves Excel and is extremely detail oriented!
  • Use our proprietary Geneva platform and/or Web interfaces, including paid search marketing platforms and tools, like Google AdWords, Yahoo Search Marketing and Microsoft AdCenter.
  • Track down and resolve issues related to merchant campaigns.
  • Perform hands-on data analysis, mining, and database configuration tasks
  • Utilize effective strategies including media mix, bidding, keyword optimization, landing page optimization, etc.
  • Use advanced analytical thinking and tools to guide marketing tactics.
  • Provide summary reporting and updates to Executive Team, Campaign Manager and other internal and external customers.

If Interested In This Position:

WebVisible offers a competitive salary as well as medical/dental/vision insurance, 401(K), paid vacation/holiday time. If you are interested in joining a growing company, please submit your resume, with salary history to; Webvisible Careers , : wvcareers@webvisible.com.